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Good Help. / Campaign E-numbers

Good Help.
Good Help.

E-numbers are having an image problem. The smoothie reflects our 24-hour lifestyle and is one of the countless products that contains E-numbers. Step 1 campaign: Hand out smoothies in the shopping streets. These smoothies are made without E-numbers and don’t look attractive; discolor, no fine structure. Step 2: the Good Help. Lab. The consumer can create their own smoothie by the interactive screens in the unit. This visual library gives the consumer an image of the origin and the function of E-numbers.

Does it solve arelevant problem?Score: 80 %Does it balanceeffort and use value?Score: 20 %Does it create apositive experience?Score: 50 %Does it strengthengroup relations?Score: 50 %Does it reflect orpromote highmoral-ethicalstandards?Score: 80 %
University

University AKV St. Joost Academie ‘s-Hertogenbosch,

University AKV St. Joost Academie ‘s-Hertogenbosch,
Beesd, Netherlands

Laura Voet,

University AKV St. Joost Academie ‘s-Hertogenbosch