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E-numbers are having an image problem. The smoothie reflects our 24-hour lifestyle and is one of the countless products that contains E-numbers. Step 1 campaign: Hand out smoothies in the shopping streets. These smoothies are made without E-numbers and don’t look attractive; discolor, no fine structure. Step 2: the Good Help. Lab. The consumer can create their own smoothie by the interactive screens in the unit. This visual library gives the consumer an image of the origin and the function of E-numbers.
University AKV St. Joost Academie ‘s-Hertogenbosch,
University AKV St. Joost Academie ‘s-Hertogenbosch