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Kia Sportage / Passenger car

Kia Sportage
Kia Sportage

Discipline: Product

Discipline: Product

The Kia Sportage delivers an even more dynamic external appearance without losing key elements of the previous three generations: the recognizable swept-back silhouette, the characteristic rear pillar and the dynamic line along the shoulder. A bold look with a stronger grille, a stronger chin-line and a more vertical alignment of the headlamp gives an athletic and sporty look to the car’s face. The priority inside was to dramatically enhance the driver-orientation of the cockpit, to produce a clean and stylish look with real maturity and a self-confident atmosphere. It is logical and easy to use with a greater sense of perceived quality.

  • ASSESMENT CRITERIA Aesthetics, Practicability, Innovation

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: 42 months


Client / Manufacturer


Kia Corporation
Seoul, South Korea

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Kia Design Center Europe
Frankfurt a. M., Germany

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