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V-ZUG Sleek design / Product design line

V-ZUG Sleek design

Discipline: Product

Discipline: Product

Sleek design from V-ZUG. The kitchen should be integrated as stylishly as possible into the overall look of the house. Two new design ideas from V-ZUG help achieve just that. One is the retractable handle: it rises automatically at switch-on and disappears back into the front of the appliance at the end of the cooking process. Additionally, sensor buttons add the right touch: V-ZUG ovens and steamers now let users directly select the most important settings with a tap of the finger. Some appliances additionally boast a colorful graphic display with background pictures from the kitchen of V-ZUG ambassador Andreas Caminada, one of the world's top 50 chefs.

  • ASSESMENT CRITERIA Aesthetics, Practicability, Innovation

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups:: Architekten, Küchenbauer

  • TARGET REGIONS Asia, Australia/Oceania, Europe

  • DEVELOPMENT TIME 25 - 36 months


These V-ZUG ovens and steamers captivate users with their clean, purist yet emotional design. The quality of the surface materials is extremely high. The retractable handle is not just a clever gimmick, it fits perfectly in the whole design of the door and drawer fronts. Also, the interface is well designed and easy to operate. This design concept is a perfect example that ‘less is more’ is still a design challenge and can still give rise to beautiful results.
The iF jury
Client / Manufacturer


Zug, Switzerland

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Albatros Design GmbH

Albatros Design GmbH
Zürich, Switzerland

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milani design & consulting AG

milani design & consulting AG
Thalwil/ZH, Switzerland