MISOKA • ISM
MISOKA • ISM
MISOKA • ISM
MISOKA • ISM
2016

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MISOKA • ISM

Ions toothbrush

The MISOKA • ISM toothbrush has nanomineral-coated bristles that polish your teeth as you brush, cleaning them with nothing but a cup of water. Usually, toothbrushing wastes a lot of water, which damages the environment, but this eco-friendly toothbrush solves that problem. MISOKA toothbrushes are popular in Asian countries because of the unique properties of the nanominerals, which cause the tooth’s surface to attract water and become smooth and impurity-free. The textured handle, modeled on flowing water, aids grip and helps the tapered nylon toothbrush hairs move smoothly over your teeth and gums. The ultimate in toothbrush perfection.

Client / Manufacturer

YUMESHOKUNIN Co., Ltd.

Osaka, JP
Design

TIDS Co., Ltd.

Tokyo, JP
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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