Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MISOKA • ISM / Ions toothbrush

MISOKA • ISM
MISOKA • ISM

Discipline: Product

Discipline: Product

The MISOKA • ISM toothbrush has nanomineral-coated bristles that polish your teeth as you brush, cleaning them with nothing but a cup of water. Usually, toothbrushing wastes a lot of water, which damages the environment, but this eco-friendly toothbrush solves that problem. MISOKA toothbrushes are popular in Asian countries because of the unique properties of the nanominerals, which cause the tooth’s surface to attract water and become smooth and impurity-free. The textured handle, modeled on flowing water, aids grip and helps the tapered nylon toothbrush hairs move smoothly over your teeth and gums. The ultimate in toothbrush perfection.

  • ASSESMENT CRITERIA Innovation, Environmental impact

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

YUMESHOKUNIN Co., Ltd.

YUMESHOKUNIN Co., Ltd.
Osaka, Japan

Design

TIDS Co., Ltd.

TIDS Co., Ltd.
Tokyo, Japan

Kosho Ueshima