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“Shiro Ao” is a series of Tobe ware, a representative porcelains of Ehime Pref., Japan. They are made for everyday dining of wide range of people keeping tradition of Tobe ware. Conventional designs are reviewed and updated to fit today’s lifestyle. “Shiro Ao” aims to be not only the new standard of Tobe ware, but to make Tobe, a producing area of Tobe ware, develop continuously. Archiving techniques of each kilns, developing a relationship among the kilns, “Shiro Ao” proceeds to revive the local city and its industry that is different from the previous way of designing a product by collaboration with a famous designer.
Shuzo Okabe,Koya Shindo
LED enterprise Co.,ltd
Ryuhei Noda, Yuichi Miyashi, Yasumasa Hirosawa,