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LG Solar Catalogue Series / Brochure, catalog

LG Solar Catalogue Series
LG Solar Catalogue Series

Discipline: Communication

Discipline: Communication

The LG Solar Catalogue Series is a product that integrates various LG Solar technologies. It is a modular set designed for each solar product line and illustrates unique features and solar technology performance by using infographic images – this in turn increased efficiency of the design. Symbolic icons were utilized to visually heighten the individuality of each solar product and to amplify their values and distinctions as well. This project is an outcome of improving an ordinary, writing-oriented informative brochure into an intuitive, illustrative story series that is easily understood by solar professionals and laymen alike.

  • TARGET GROUPS Trade / Industry, Further specification:: Solar Panel Industry Trader/Distributor

  • TARGET REGIONS North America

  • DEVELOPMENT TIME other period:: 3 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

LG Electronics

LG Electronics USA, Inc.
Englewood Cliffs, NJ, United States

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Design

The Green Playground

The Green Playground
New York, NY, United States

David Kang (Creative Director), Bo Rim Kim (Graphic Designer)

Design

LG Electronics

LG Electronics USA, Inc.
Englewood Cliffs, NJ, United States

Joseph Park (Producer)

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Design

LG Electronics

LG CNS America
Englewood Cliffs, NJ, United States

Jin Seo Park (Creative Director)

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