Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The all-new Tucson is a significant new car for HYUNDAI Motor, and the company expects it to help shift perceptions of the brand in Europe. With its bold and athletic design, high levels of comfort and convenience and extensive new technologies, it extends the company’s pioneering position in the SUV segment. Its design expresses the progressive spirit and passion of the HYUNDAI brand. The all-new Tucson has a distinctive and athletic presence achieved through refined, flowing surfaces, bold proportions, sharp lines and most importantly, the newest generation hexagonal grille – the HYUNDAI brand signature.
HYUNDAI Motor Company
Seoul, South Korea
HYUNDAI Design Center
Hwaseong, South Korea
Peter Schreyer and HYUNDAI Design Center