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Corporate Responsibility is a crucial component of the company policy of our client, McDonald’s. Unfortunately, this is not the case for the majority of most franchise-owners. In order to bring the topic of CR closer to the mainly sales-driven franchisees without boring them, we developed the McDonald's Burger Report. A CR report, in which the contents were linked closer to the very heart of the business: the burgers. Easy-to-understand burger diagrams of the restaurant’s key facts, printed on our packaging and distributed to our most important partners.
McDonald's Deutschland Inc.
Leo Burnett Germany
Frankfurt a. M., Germany
Andreas Pauli (CCO)
Armin Jochum (CCO), Max Biedermann, Alexander Musgens (CD), Dimitrios Arampatzioglou (Art)