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McDonald's – Popov / TV and cinema ad

McDonald's – Popov

Discipline: Communication

Discipline: Communication

McDonald’s is turning 60. And we’re celebrating with a very special commercial. Oleg Popov, probably the world’s most famous clown, congratulates the world’s second most famous clown, Ronald McDonald. The film captures the sentiment McDonald’s always has and always will be committed to – staying young at heart, whatever your age.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

This is faultless and excellent film craft. Starring Oleg Popov, the video features a highly emotional build-up of suspense that is understandable across cultures and generations. Thanks to professional camera work and fitting music, the relationship with the brand is clearly recognizable. Great work!
The iF jury
Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany

Design

Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO)

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Design

Thjnk AG

Thjnk AG
Hamburg, Germany

Armin Jochum (CCO), Torben Otten, Georg Baur, Florian Weber (CD), Niko Auf dem Berge (Art), Karl Wolfgang Epple (Copy)