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McDonald's – flight map / Print ad, poster ad

McDonald's – flight map

Discipline: Communication

Discipline: Communication

Occupying 2,300 m² and boasting a seating capacity of over 500, the largest and most state-of-the-art McDonald's Restaurant in Germany has opened at Frankfurt Airport. When McDonald's celebrates, the whole world is invited. To encapsulate this idea, we drew on an instantly recognizable symbol from the airport world – the flight map. We created a flight map in which the flight routes formed the McDonald's logo, while every flight had the same destination: the McDonald's opening at Frankfurt Airport.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany

Design

Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Benjamin Merkel, Helge Kniess, Jörg Hoffmann (CD), Michael Fluhr, Hiba Hamdallah (Art)

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Design

Thjnk AG

Thjnk AG
Hamburg, Germany

Armin Jochum (CCO), Alexander Müsgens (CD)