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Occupying 2,300 m² and boasting a seating capacity of over 500, the largest and most state-of-the-art McDonald's Restaurant in Germany has opened at Frankfurt Airport. When McDonald's celebrates, the whole world is invited. To encapsulate this idea, we drew on an instantly recognizable symbol from the airport world – the flight map. We created a flight map in which the flight routes formed the McDonald's logo, while every flight had the same destination: the McDonald's opening at Frankfurt Airport.
McDonald's Deutschland Inc.
Leo Burnett Germany
Frankfurt a. M., Germany
Andreas Pauli (CCO), Benjamin Merkel, Helge Kniess, Jörg Hoffmann (CD), Michael Fluhr, Hiba Hamdallah (Art)
Armin Jochum (CCO), Alexander Müsgens (CD)