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The German food company Oh!-Saft offers 100% fresh orange juice. But how can we show that it‘s freshly squeezed every day? For that we conceived a crate with twelve bottles. Due to the orange shaped and textured lids ist looks like a box of fresh oranges. When you take one of the specially designed bottles in your hand and unscrew the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer. Oh!-Saft – 100% fresh orange juice.
Oh!Saft c/o Mymuesli GmbH
Leo Burnett Germany
Frankfurt a. M., Germany
Andreas Pauli (CCO), Andreas Läufer (ECD), Stefan Nauert (Designer), Agnieszka Gast (Senior Art Director)