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Dunlop – One Second / Brand film

Dunlop – One Second

Discipline: Communication

Discipline: Communication

Sometimes one second requires all that you have learnt in your whole life. In this film we see a race driver experiencing this one second: he has fallen behind, his last chance to secure the lead is to overtake in a crucial curve. While he is focusing on this one deciding moment, he remembers all the big and small things in his life that fuel him and made him who he is.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

GoodyearDunlop Tire Operations S. A.

GoodyearDunlop Tire Operations S. A.
Diagem, Belgium

Design

Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Alexander Haase (CD), Florian Fehre (Copywriter), Gabriele Sanchez-Palacio (Producer), Christopher Hewitt (Director)

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