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The next chapter / Exhibition appearance

The next chapter
The next chapter

Discipline: Interior Architecture

Discipline: Interior Architecture

Audi presents the company's state-of-the-art technology and demonstrates the appeal of the brand to the public at the CES in Las Vegas 2015. It shows the brand on its way into the future and translates this into an iconic architectural gesture: a book with various exposed chapters. The structure consists of 20 "pages." Conventional front entrance is deliberately avoided, instead, the architectural solution of the facade works like a "filter" flowing visitors in and out. The interior of the “Book" is hollowed out and creates a dynamic gesture with its sharp-angled design language. "Vorsprung durch Technik" as a purist spatial experience.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

tisch13 GmbH

tisch13 GmbH
München, Germany

Carsten Roehr, Pat Kalt, Mattias Schelbert

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Design

tisch13 GmbH

Bathke Geisel Archtitekten
München, Germany

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