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Under the motto "Our History – an Open Book," the BASF history exhibition gives the traditional library a modern touch. Interaction with the content is central to the exhibition: in over-dimensional books with built-in touchscreens, the history of the company can be navigated easily and is experienced in an emotional manner. The application appeals to regional and international visitors as well as neighbors, students and top managers, individual visitors or guided group tours and takes their varying degrees of digital experience into consideration. Out of 50,000 annual visitors, 91% would recommend the exhibition.
Saatchi & Saatchi Pro
(ehemals zweimaleins GmbH)
Michiel de Vreede (Creative Director)
m box bewegtbild GmbH