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Allvit SONG-RA Line / Cosmetics packaging

Allvit SONG-RA Line
Allvit SONG-RA Line

Discipline: Packaging

Discipline: Packaging

Allvit SONG-RA Line is a premium cosmetics range made by fermenting rare, valuable ingredients with the spirit of an artisan. The container motif is "Korean traditional fermenting.“ It reinterprets the traditional image of Korean fermenting, made with heart and taking all the time needed to perfect the product, for a modern world through its concise lines. The metallic texture of the cap and the comb pattern add to the feeling of an artisan's refined skill, symbolizing the brand philosophy. The spatula holder at the bottom of the cream container easily and cleanly stores the spatula and was designed to harmonize with the shape of the container.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Woongjin Coway

COWAY CO., Ltd.
Seoul, South Korea

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Design

Woongjin Coway

COWAY CO., Ltd.
Seoul, South Korea

Won-Hee Lee, Joo-Yeon Lee, Soo-In Jung

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