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Willem II Passage / Virtual Reality

Willem II Passage

The city of Tilburg’s challenge: “How can we make sure our citizens embrace the new pedestrian and bike tunnel near the main station? How can we use lighting to make them feel safe in it?” The answer: By building a 360° Virtual Reality of Tilburg including the new tunnel. Citizens could experience and evaluate the new tunnel sitting on indoor bikes, using Oculus Rift glasses. A life like example of a future experience. They tested different dynamic lighting systems and provided feedback. This was used to shape the design of the tunnel. Tilburg’s government received a means of interacting with its citizens - an open dialog was created.

The jury thought this was an excellent project and it was very close to winning an award. The reason it did not receive an award in the end was that the effect of the project was seen as being mainly local and therefore too limited when compared to other entries.
Jury Statement
Does it solve arelevant problem?Score: 90 %Does it balanceeffort and use value?Score: 90 %Does it create apositive experience?Score: 80 %Does it strengthengroup relations?Score: 80 %Does it reflect orpromote highmoral-ethicalstandards?Score: 50 %
Client / Manufacturer

Gemeente Tilburg

Gemeente Tilburg
Tilburg, Netherlands



VanBerlo B. V.
Eindhoven, Netherlands

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