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In order to set up the development of the market strategy, essential questions concerning the changing market requirements and the positioning of the DIN-portfolios market architecture were clarified in a process which involved four steps. Based on the new positioning the CD was adapted within a second phase of development. The world is more than just DIN A4. Yet, inspired by the Fibunacci numbers a strong key visual was created. By following the principal of splitting the surfaces the complete spectrum of the dynamic market requirements can be sewed up.
Deutsches Institut für Normung
kleiner und bold GmbH
Tammo F. Bruns, Sebastian Kirmse, Stefano Conzatti