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Mr Woo / Brand Identity

Mr Woo
Mr Woo

Discipline: Communication

Discipline: Communication

Mr Woo, pronounced as "wu ren wu wu," is a Chinese style variety store. It focuses on environmentally friendly, simple, high-quality items. The first intention is a pledge for self-realization, reflected in Zen 禪 (pinyin: Chán), which can be approximately translated as "absorption" or "meditative state." Another aspect is a general attitude toward life, as in "making (the right) choices." In this spirit, a person chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self with confidence, educated, cultured and humorous. Consequently, we made Mr Woo into a mascot: a humorous, confident and brilliant person with wit.

  • TARGET GROUPS Consumer / User


Client / Manufacturer

Mr. Woo

Mr. Woo
Shanghai, China


Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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