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Our inspiration originates from the traditional art of seal cutting that came into existence in China. Our intention was to re-popularize this traditional practice; making it a "gift culture." Looking at the very characteristics of seal carving, we took the Chinese character 西, pronounced "xi," and created a relevant pattern. The visuals reflect a harmonious combination of tradition and modernity. The image of sunrise embodies the unique mood of Chinese esthetics. Generally speaking, a seal provides a conservative impression. However, we made it appear lively, yet tolerant. We also presented 西泠君 (xi lin jun), the humble and lovely mascot.
Sealink Impression Group
Hang Zhou, China
Dongdao Creative Branding Group