Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Wanlin Art Museum / Brand Identity

Wanlin Art Museum
Wanlin Art Museum

Discipline: Communication

Discipline: Communication

We subtly visualized the initials of Mr. Wan Lin (father of Taikang Life Insurance's president) using "starting lines" to exemplify the very beginning of young students' endeavors and their aspiration for arts. Located at the campus of the Wuhan University, our creativity for this art museum needed to incorporate the following: an illustration of a centralized point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to be perceived as "humanistic." Since college students stand at the starting lines of their lives, this art museum acts as the opening chapter for their art appreciation.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups:: Universität


Client / Manufacturer

Wuhan University of Technology

Wuhan University
Wuhan, China

Go to profile

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

Go to profile