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The agency developed an independent profile to make the redesigned forum stand out and managed the implementation of a homogeneous and authentic brand design concept. In addition, the DRIVE restaurants, Brotzeit and Zeitgeist, was given an exciting new visual appearance. More than ten million people have visited the forum in Berlin since it opened in 1999. The intense remodeling process will create a communication platform in Berlin for mobile topics and a new home for the twelve brands of the Volkswagen Group and Financial Services AG.