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The Brand image for C&C Table tennis institute. 1. The C&C changes the poster design style concept to main VI style. 2. The new style of the poster is not only poster but art. Based on the central dogma of Confucius’ Analects is, "Stick strictly to the way, align with virtue and abide by benevolence in handling matters and immerse in the six classical arts of rites, music, archery, riding, reading and arithmetic," the artwork summons spirit through a series of four calligraphic manuscripts. Using visual expressive lines combines harmoniously with table tennis’ esthetics of dynamic rhythm, expressing the sensation and cadence within this visual esthetics.
C&C Table Tennis Institution
Ming-Chi Hsieh Arts Studio
Ming-Chi Hsieh, Ken Hsieh (Art Director, Design Director), Ya-Wen Lee, Paulina Lee (Creator Director, Designer)
Taiwan Image Arts Studio