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The motto of the "Views" magazine is "Bringing Aspirations to Life." Every person is unique and the products and services developed by the BMW Group for its customers aim to reflect this. Each chapter focuses on a different brand, offering distinctive design elements and production technology highlights. For example, the customizing process of a BMW R nineT motorbike is displayed over a double page spread divided horizontally into three sections, which readers can leaf through individually. The innovative technology found in the new BMW i8 is relayed via speciality paper.