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lesen bildet / Corporate Design

lesen bildet
lesen bildet

Discipline: Communication

lesen bildet
lesen bildet
lesen bildet
lesen bildet
lesen bildet

Discipline: Communication

A corporate design, that arouses sympathy, is versatile in its use and also has high recognition value, was developed for the children’s foundation "lesen bildet" (reading is educational). The key visual is a specifically conceived reading owl, a symbol of wisdom and education. The animal illustration serves as a cheerful and likeable figure that is used flexibly throughout the corporate design. It depicts the varied aspects of reading, thus illustrating how reading conveys humor, tension, adventure, emotion, freedom and a lot more. Colorful areas are used to highlight content and, thanks to their shading, are also reminiscent of drawings.

  • TARGET GROUPS Other target groups:: Spender, Kinder, Eltern

  • TARGET REGIONS Europe, Further localization:: Deutschland

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Kinderstiftung "lesen bildet"

Kinderstiftung "lesen bildet"
Neuss, Germany


Lockstoff Design

Lockstoff Design GmbH
Grevenbroich, Germany

Susanne Coenen, Nicole Slink, Stephanie Marniok, Katja Kleefeld

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