Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Walther-Rathenau-Schule / Corporate Design

Walther-Rathenau-Schule
Walther-Rathenau-Schule
Walther-Rathenau-Schule
Walther-Rathenau-Schule

Discipline: Communication

Walther-Rathenau-Schule
Walther-Rathenau-Schule

Discipline: Communication

The corporate branding of the Walther Rathenau Technical College in Freiburg, Germany, communicates the school's excellence as an institution of higher learning while reinforcing the sense of unity among 1,400 students and 80 faculty members. Bright, branching and upward reaching, the design evokes the key values of growth, structure, interconnectivity, development and expansion. Interwoven circuitry alludes to electrical engineering; the suggestion of a molecular construction speaks to curriculum strengths in chemistry and pharmaceutics. The new brand image suggests a longing to achieve, progress and persevere by means of forward thinking.

  • DATE OF LAUNCH 2015

  • TARGET REGIONS Further localization:: Freiburg und Südbaden

  • TARGET GROUPS Other target groups:: Schüler/innen, Bewerber/innen, Lehrkräfte

Client / Manufacturer

Walther-Rathenau-Gewerbeschule

Walther-Rathenau-Gewerbeschule
Freiburg, Germany

Design

identis, design-gruppe joseph pölzelbauer

identis GmbH
Freiburg, Germany

Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes

GO TO PROFILE