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Simple and functional, at the same time esthetically pleasing in every respect – these two character traits, which might seem contradictory at first sight, are ideally blended in the unique new brand universe. Whether displayed in a catalog or showcased at a trade show, this lifestyle brand is always surrounded by sophisticated, high-quality advertising and POS materials. The brand’s purist language of form is deeply rooted in its mission. This ideal was identified as the actual core of the brand by cyclos who structured and shaped the entire catalog. No graphic frills and artificial add-ons.