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INFOBAR A03 / Smartphone

INFOBAR A03
INFOBAR A03

Discipline: Product

Discipline: Product

The INFOBAR A03 smartphone is the latest model in the INFOBAR series that has lasted since 2003. In addition to the red-based NISHIKIGOI color scheme that is a characteristic of the INFOBAR series, three new colors are available for the INFOBAR A03: POOL blue, MOCHA BROWN and SAKURA IRO pink. Featuring an aluminum body with beautiful rounded edges and a 4.5-inch display, the new model boasts an elegant feel that fits comfortably in the hand. Furthermore, when using the desktop holder to charge the INFOBAR A03, the screen displays a stylish clock that is designed to complement the user's interior decor.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Brand Fit, Target Group Fit

Client / Manufacturer

KDDI CORPORATION

KDDI CORPORATION
Tokyo, Japan

Design

Naoto Fukasawa Design

Naoto Fukasawa Design Ltd.
Tokyo, Japan

Naoto Fukasawa

GO TO PROFILE
Design

KDDI CORPORATION

KDDI CORPORATION
Tokyo, Japan

Satoshi Sunahara