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The space and communication concept "Dynamic of Balance" presents two independent strengths in a perfectly balanced symbiosis of efficiency and dynamic. The "Ultra Structure" provides the basis and symbolizes technological performance with its 28 m projection. The counterpoint is the "Body Structure" – a finely polished geometric object measuring 34 m in length. Inspired by the multi-material space frame vehicle concept, the brand identity reflects a new step in the evolution of Audi’s lightweight construction expertise. Dynamism and performance were combined to bring ›Vorsprung durch Technik‹ to life through space.