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Bontoy Friendimal / Ride-on toy

Bontoy Friendimal

Discipline: Product

Bontoy Friendimal

Discipline: Product

Bontoy Friendimal distinguishes itself from ordinary ride-on toys in multiple ways: it offers a maximized using age from 18 months to eight years by using an innovative size-up kit which extends the height of the toy. In addition, it is the perfect solution for indoor playing: extremely durable high-quality rubber wheels guarantee a smooth and noiseless ride, which means that even young children can enjoy an optimal riding experience, while adults will not feel disturbed by annoying noises. The minimalistic design inspired by whales leaves room for kids’ imagination while giving the toy an educational aspect (protection of endangered animals).

  • ASSESMENT CRITERIA Aesthetics, Practicability, Safety

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Efolium Co., Ltd.

Efolium Co., Ltd.
Seoul, South Korea


Groom Design

Groom Design
Seongnam-si, South Korea