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Signposting Designer / Personal Identity Design

Signposting Designer
Signposting Designer

I wanted to design my personal identity based on what kind of designer that I want to be in the future to show my ambition as a designer. I dream to be a designer who precisely comprehend brand/service’s problems and give solutions/directions like the signposts. Design motifs came from traffic sign’s system and color that shows directions. I got stationary design ideas from festival identities. I thought myself as a concert or an exhibition. Concept is “Tickets to my portfolio exhibition.” I designed my business card like a ticket and thought my T-shirts as a concert advertising posters. Mug cups and notes are like a small returning gift.



Seoul, South Korea

Yong Ju Lee,
Seoul National University of Science and Technology