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Koushki concept car is a result of MA thesis of industrial design developing through consulting with Iran Khodro companies consultation. We aim to design new identity for Persian Brand through inspiring Nature and creating supply and competing with superior sample of car market according to the ideas of global customer's idea. we used optical and casual layers analyze in order to place concept and target characters in the optical layers of product and it's metaphorical and original resource (as one of the most original resource of inspiration in this project) is Asia cheetah that it's only habitat of this unique species is Iran.
Milad Karimpour laleh dashti,