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The objective of the task was to develop a unifying image for a new spicessystem with a Corporate Design, which raises positive emotions and memories at the consumer. An emotional product mapping should appeal to potential costumers and rational pictures and graphics should quickly clarify the functions of the product. The mix of rational and emotional design features exists in the whole product quantitie, which includes an informative product brochure, a packaging with a manual, advertisment posters and an outdoor equipment.