Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Eye's Land Camera / Eye's Land Camera

Eye's Land Camera
Eye's Land Camera

When you are enjoying a picnic with your family in the afternoon, or attending a wedding ceremony, or having fun at a party with your friends, will you be upset if you don’t have a camera to record those amazing moments? EYE’S LAND camera can make you be in charge of all the fantastic moments. You will nver be annoyed by missing the great moments any longer.

We provide a brand new way to take photos.All you need to do is just rotate the camera to the mode you want,and then, just throw it to the sky.

When you throw the camera upwards,the lens will be ajusted below the camera in order to insure your smile will be in the photo.

University

Tongji University

Tongji University
Shanghai, China

Zheng Lu,
Tongji University

Zhang Yuxin,
Tongji University