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Natura’s Concept Store / Design of a concept store

Natura’s Concept Store
Natura’s Concept Store

This project aims to let the consumer experience get real feel and sense of a cosmetic brand and valuing them through a concept store that enables interactive relations and sensory experiences with consumers. The brand chosen for the accomplishment of the fictional project was Natura, a famous brazilian company that is characterized by sustainable exploiting natural resources for cosmetics. Therefore , the Natura’s concept store seeks to introduce a space that imbues the sensations and wellbeing that natural environment provides.


Federal University of Santa Maria

Federal University of Santa Maria
Santa Maria, Brazil

Ana Júlia Pereira Gonçalves,
Federal University of Santa Maria