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This project aims to let the consumer experience get real feel and sense of a cosmetic brand and valuing them through a concept store that enables interactive relations and sensory experiences with consumers. The brand chosen for the accomplishment of the fictional project was Natura, a famous brazilian company that is characterized by sustainable exploiting natural resources for cosmetics. Therefore , the Natura’s concept store seeks to introduce a space that imbues the sensations and wellbeing that natural environment provides.
Federal University of Santa Maria
Santa Maria, Brazil
Ana Júlia Pereira Gonçalves,
Federal University of Santa Maria