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iF SOCIAL IMPACT PRIZE

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AROC / Racing Sledge

AROC
AROC

Discipline: Product

AROC

Discipline: Product

Aroc is a racing sledge with a unique steering mechanism that feels like riding a motorbike. By leaning to the side, the mobile body can turn in its center axis and allow the waisted runners to tilt over, enabling carved turns. The designers sought to create a new feeling when riding a sledge and to embed these emotions into the design. The look is modern and dynamic and, despite the complex structure, very clean.

Design that works. Prototype is convincing, understanding ergonomic needs and function, improving the sledge riding category.
Jury Statement
We are honored to be awarded with this prestigious international award. It was an exciting trip from the beginning of our project through to the current status. It`s a beautiful reward for the many hours we invested in this project.
Winner Statement
University

Fachhochschule Nordwestschweiz

Fachhochschule Nordwestschweiz
Institut Industrial Design
Basel, Switzerland

Fabian Kessler,
Fachhochschule Nordwestschweiz

Jeremias Perren,
Fachhochschule Nordwestschweiz

Yves Aeschabcher,
Fachhochschule Nordwestschweiz

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