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iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

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Fresh Date / Preservation

Fresh Date
Fresh Date

HAIER DESIGN PRIZE 2015

HAIER DESIGN PRIZE 2015

The unique idea behind Fresh Date is that a date will be printed on the food storage bag when putting food into the fridge. Thus, there is a clear indication of how long the food can be kept. Fresh Date is suitable for usage at home or at supermarkets, making it much more convenient for people to always know how fresh their food is.

Food management is a very important aspect in fridge design. With this design the freshness of food is instantly visible in a clear and simple way. Fresh Date solves the problem that, usually, users cannot clearly see the expiration time and storage time. It is easy, intuitive, and funny.
Jury Statement
When we heard about winning this prize, we felt so happy and surprised to won the prize money. In this moment we really want to push the idea into an actual product, so that this idea would not only be a good concept.
Winner Statement
University

Guangdong University of Technology

Guangdong University of Technology
Guangzhou, China

Su Meixian,
Guangdong University of Technology

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