UP / Expandable Refrigerator

UP is a refrigerator designed for the lifestyle habits and unpredictable space requirements of eco-conscious young home owners. It is a refrigerator that can adjust it’s size and utility based on the user’s needs encourages behaviour that leads to energy efficient cold storage. The concept is a reaction to the trend of smaller urban homes with open kitchens. Young home owners are cooking less. They need a refrigerator that is small enough for daily use, but big enough to accommodate special events like parties whilst being energy efficient. They also need a refrigerator that prioritises convenience food over food for cooking.