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It may be really hard to convey some important values like solidarity and fairness through a glaze, but it may be necessary, expecially if these are the principles of the store's policy. This is the CTM's case, which has been the cornerstone of our project. The goal of our set-up was to respect each part of the trade, focusing our attention on the small producers. This project aims to involve the new customers in a path of education and awareness on this important issues. The result is not only an effective communication, but also easy in the technical realization and cheap in the economical feasibility.
Politecnico di Torino
Torino, Italy
Alessia Mele,
Politecnico di Torino
Giada Rivella,
Politecnico di Torino