Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Butter Elfin / Mascot Design

Butter Elfin
Butter Elfin

These yolk yellow elfin are designed as mascot for a branded bakery. The design inspiration comes from one of the most frequently used premium materials to make the desserts - The butter. Their lovely and friendly look enhanced the impression of customers on the brand. Their human-like expressions will inject more energy into the cake to let the customers feel closed, which will achieve a better communicating outcome.

University

Southwest Jiaotong University

Southwest Jiaotong University
Chengdu, China

Huang Xiao,
Southwest Jiaotong University

University

Southwest Jiaotong University

Southwest Jiaotong University
Chengdu, China

Huang Xiao,
Southwest Jiaotong University