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Flawed Perception / Save animals

Flawed Perception
Flawed Perception

Animals are killed ruthlessly for their body parts. The means used to extract skin, fur and other things from animals’ bodies are extremely cruel and humans fail to have any kind of empathy before subjecting animals to their horrid methods. The following visuals are perception shift ambigrams that contain both the name of the animal as well as the product that is made at their expense, suggesting that we are so blinded by greed that we fail to care about the animal in our avaricious activities and are only able to look at them as sources of raw materials for our products


IIT Bombay

IIT Bombay
Mumbai, India

Chirag Gander,
IIT Bombay

Sahil Vaidya,
IIT Bombay