Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Alterhase / Brand-ID for 2nd hand stuff

Alterhase
Alterhase

alterhase
Your cachet for used and non expendable goods
Wearing this garment shows the world that usage can still be good!
We developed a cachet ID and a name for second hand clothing, furniture and products. The label is called „Alterhase“, it should give the customer a chance to communicate his own attitude towards the excessive consumption and the appreciation of used products. Maybe it‘s a small step in the direction of a behavior change in term of consumption. „Alterhase“ is a phrase which refers to that old rabbits survive because they are smart and strong.
On the other side a shop-owner has a good CI to sell second hand products.

University

Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Gestaltung Schwäbisch Gmünd
Schwäbisch Gmünd, Germany

Robin Weidner,
Hochschule für Gestaltung

Go to profile