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Alterhase / Brand-ID for 2nd hand stuff


Your cachet for used and non expendable goods
Wearing this garment shows the world that usage can still be good!
We developed a cachet ID and a name for second hand clothing, furniture and products. The label is called „Alterhase“, it should give the customer a chance to communicate his own attitude towards the excessive consumption and the appreciation of used products. Maybe it‘s a small step in the direction of a behavior change in term of consumption. „Alterhase“ is a phrase which refers to that old rabbits survive because they are smart and strong.
On the other side a shop-owner has a good CI to sell second hand products.


Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Gestaltung Schwäbisch Gmünd
Schwäbisch Gmünd, Germany

Robin Weidner,
Hochschule für Gestaltung

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