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values of one cup / Ambient Advertisement

values of one cup
values of one cup

This advertisement is located at a cafe.
purpose of this advertisement is to give you a relization: instead of paying and drinking a cup of coffee, you will save about 3 dollar prudently and enough to provide the other poor kid with pure water.

Concept: your misunderstanding of true values of one cup of coffee.

Description of this fine advertisement : This advertisement will be setted up around a trash can area in a coffee shop (cafe). Whenever one customer tosses left-over-coffee or ice cubes, one will realize the true values of one coffee that actually save one's life.


Hoseo University

Hoseo University
Asan-si, South Korea

Seong Je Kim,
Hoseo University

Sang sook Nam,
Hoseo University

Da sol Lim,
Hoseo University