Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

易切 / Easy cut


“Easy cut”, which adds a cutter at the top of the ordinary bottle, refers to a medicine bottle with a pill cutter attached. When consumers buy a bottle of medicine, the pill cutter will be attached. Owning to different doses of medicine, pills often need to be cut into two halves or even much smaller pieces. With clumsy hands, the elderly people, however, often fail to do that. Taking their using habits into consideration, this pill cutter helps them in taking medicine easily and conveniently. Small changes can improve the elderly’s quality of life, thus creates a rather healthier life.


Guangzhou Academy of Fine Arts

Guangzhou Academy of Fine Arts
GuangZhou, China

Wenzai Ye,
Guangzhou Academy of Fine Arts

Dandan liao,
Guangzhou Academy of Fine Arts

Jiachen Du,
Guangzhou Academy of Fine Arts

Sian Lin,
Guangzhou Academy of Fine Arts