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Kando is a project born with the concept that animal products aren’t welcome. The aim is to make a stuffed showcase of goodies made without eggs or milk, with the same appetizing appearance of a conventional bakery. Today there is no bakery with this concept in São Paulo, a metropolis with a great diversity and investment. Kando was thought to be as sustainable as possible, with packaging made with fresh paper, ink soy and stamps. The packaging templates were designed in better use of paper, and re-use of it for day by day. The use of bread as patterned on the packaging, helps create a dynamism
and to enhance the brand.
IED
Istituto Europeo di design
São Paulo, Brazil
Fabio Silveira,
IED