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On cigarette packs, there are warning labels stating that smoking is hazardous to your health.However smokers do not really care about the warning labels because it is in same small boring text.This cigarette pack shows the change of color of a lung.As the smoker smokes a cigarette one by one, the hidden inner color which is black, will show up behind the cigarette.This will arouse smokers more attention since it is in a simple diagram and has visual changes.Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making.
Cheonan-si, South Korea