Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Changing Cigarette Pack / Cigarette pack

Changing Cigarette Pack
Changing Cigarette Pack

On cigarette packs, there are warning labels stating that smoking is hazardous to your health.However smokers do not really care about the warning labels because it is in same small boring text.This cigarette pack shows the change of color of a lung.As the smoker smokes a cigarette one by one, the hidden inner color which is black, will show up behind the cigarette.This will arouse smokers more attention since it is in a simple diagram and has visual changes.Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making.

University

SANGMYUNG UNIVERISTY

SANGMYUNG UNIVERISTY
Cheonan-si, South Korea

WONJOON JEONG,
SANGMYUNG UNIVERISTY