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This project is about the development of a trailer focused on presenting books. Using fluid animation and illustrations I designed a booktrailer for William Gibsons’ Neuromancer with minimum spoilers and teaser-like screenplay / visuals, caring not to harm the reader’s imagination and rethinking the concept of trailers.
Also I have shown that it is possible to expand its use beyond the movie industry, like book advertising - a new area where the investment on hiring designers and audiovisual professionals can improve the way independent authors and publishing houses approach theirs products to people.
Istituto Europeo di design
São Paulo, Brazil