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ANIMALIA / Corporate Design

ANIMALIA
ANIMALIA

Cats of prey, great apes, dolphins – these animals tend to attract hundreds of people into our world’s zoos. Unfortunately the appropriate housing of these species is nearly impossible. ANIMALIA is different. It focuses on only housing animals, if their welfare can be assured.

The idea is to celebrate the „underdogs“. Animals, that are usually passed by, will claim the visitors entire attention. Instead of lions, we focus on meerkats and sloths. By having the privilege to watch these animals in their habitat, visitors are reeducated to embrace new favorites.

University

IN.D Institute of Design

IN.D Institute of Design
Düsseldorf, Germany

Tara Otto,
IN.D Institute of Design Düsseldorf