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Heilsversprechen / store for natural healing


The store concept „Heilsversprechen“ („healing promise“) is an alternative to the conventional pharmacy, designed to meet the needs of customers in urban areas. The store is a platform for natural cosmetics and natural healing. In „Heilsversprechen“ customers can find - in addition to the sales area - also workshop rooms and a medicinal garden.
Inspired by urban gardening projects, „Heilsversprechen“ puts medical and health related products in focus. This new commercial concept works also as a meeting point for the people from the surrounding neighbourhood.

From the plant to the finished product - a holistic process of manufacture and sale.


Burg Giebichenstein

Burg Giebichenstein
Kunsthochschule Halle
Halle (Saale), Germany

Anna Cwik,
Burg Giebichenstein