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The Creative Challenge: Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue that affects the mental health and personal relationships.
The Message: Technology addiction, such a real addiction.
The Solution: The campaign shows the written letters on the keyboard made out of cocaine powder.
The visual connection in the campaign is made between two well-known visual objects:
1- The white symbols and letters that are printed on the keyboard keys, for example: the “@” symbol and video games symbol.
2- The cocaine powder: a strong visual object representing addiction.
University of Central Lancashire
Preston, United Kingdom
UNIVERSITY OF CENTRAL LANCASHIRE