Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Technology Addiction / Concept

Technology Addiction
Technology Addiction

The Creative Challenge: Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue that affects the mental health and personal relationships.

The Message: Technology addiction, such a real addiction.

The Solution: The campaign shows the written letters on the keyboard made out of cocaine powder.

The visual connection in the campaign is made between two well-known visual objects:
1- The white symbols and letters that are printed on the keyboard keys, for example: the “@” symbol and video games symbol.
2- The cocaine powder: a strong visual object representing addiction.

University

University of Central Lancashire

University of Central Lancashire
Preston, United Kingdom

Hani Douaji,
UNIVERSITY OF CENTRAL LANCASHIRE

Go to profile