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The idea behind MINUS is a scale that works with the concept of subtraction. “How much does this tomato weigh and how much will it cost me?” Supermarkets usually display prices per, for example, 500 grams, which makes it difficult for customers to tell the exact price for the piece of fruit or veg they want to buy. The MINUS scale sits underneath the box and if a piece of fruit or veg is taken out of the box, its weight will be subtracted from the total and its price will be shown on the display. If customers then want to buy the item, they can have a price tag printed.
Seoul, South Korea